Percept/H will now handle creative responsibilities for Toyota's entire sports utility vehicle (SUV) and multi utility vehicle (MUV) portfolio, according to sources in the industry. Percept/H handles the SUV brand Toyota Fortuner.
Toyota launched the Fortuner in August this year (See: Toyota Kirloskar launches Fortuner) and Percept/H was responsible for the execution of the campaign that was released at the time of the launch.
Toyota's brands in the Indian market currently include the Innova, the Land Cruiser and the Prado.
The account size is estimated to be in the region of Rs25 crore.
These three brands were earlier handled by Dentsu Communications. Following the re-alignment, Dentsu will continue to look after the creative duties of the Toyota Corolla Altis, the Camry and the corporate duties.
Innova is one of the most popular brands from the company and hit the Indian roads in 2005.