luxury car Mondeo, planned to be made available in India from
December, has been priced at around Rs 16 lakh, even as the
company is still to get
clearance from the Foreign Investment Promotion Board (FIPB) for
the import of completely-built units of the car from Germany.
Ford India MD David E
Friedman said the company is contemplating introducing a sports
car to the Indian market after the Mondeo launch. Though the
government is yet to formulate rules relating to the retailing of
imported cars, Ford has gone ahead with plans to sell the Mondeo
in the hope that the FIPB clearance will come through by
mid-December and the new auto policy will be announced around the
We are looking at
India as a good source to build up exports. If the Indian policy
falls in place, bookings for the Mondeo will start in December and
delivery will commence by the month-end, says Friedman.
Mondeo, to be available in both petrol and diesel versions, will
be priced at around Rs 16 lakh, depending on the import duty. It
will compete with Hyundais Sonata, which is priced at Rs 13.30
lakh, and Hondas Accord at around Rs 14 lakh. Loaded with
luxury features, the Mondeo is the safest and toughest car
built for Indian roads, a company executive says.