New Delhi-based Royal Airways Limited, earlier known as Modiluft, has announced
the launch of its new low-fares, no-frills, brand, SpiceJet. Modiluft was
among the first private companies to enter the private Indian aviation sector
and was among the front runners until 1996, when it ceased operations.
only publicly listed airline company in the country expects to commence operations
in May 2005 and hopes to afford air travel to the growing middle class segment
with low airfares combined with, what it describes as, world-class standards
in safety, efficiency and customer care. This will be achieved on the back
of intensive technology and training, says the company.
to Mark Winders, CEO, "Using the latest technology is the only way to
ensure we can provide attractive pricing without compromising on quality.
Driving a low cost structure, boosting productivity and delivering value will
be our focus," he added.
culture will encourage cost saving, teamwork and friendly service," says
Jason Bitter, COO, who emphasises that the airline would develop a high level
of human skills through sustained training. Efficiency, he explains, is woven
in to the airlines'' management process.
airline has already selected the 737-800 Jet aircraft and has been in the
news for having signed letters of intent to lease its first three aircraft
from the Seattle-based Boeing. He aircraft, says the company meets its low-cost
focus. ''These aircraft are best equipped to spend more time in the air, and
less on the ground - one of the keys to success of a low-cost airline,'' says
Roger Page, executive vice president, engineering
J S Dhillon, who heads the company''s flight operations adds that the airline
employing highly innovative techniques in flight management, for which, Boeing
would be just right.