Rediffusion Y&R bags the creative mandate for Hometown

06 Sep 2010

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Following a multi-agency pitch, Rediffusion Y&R has bagged the creative duties of Hometown, the home improvement brand of Pantaloon Retail Pvt. Ltd.

McCann Erickson, Draft FCB Ulka, Lowe Lintas and the incumbent agency, Leo Burnett, were in fray for the account.

The Mumbai wing of Rediffusion will handle the account, pegged above Rs30 crore.

Hometown offers home-making solutions and was launched in April 2007 at Noida.

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