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An outdoor `Facebook' for all to interact! |
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 Scullers, the company that markets ready-to-wear formals and casuals from apparel manufacturing company Indus - League Clothing Limited, recently launched an interactive outdoor campaign inviting customers to upload interesting travel pictures onto a LED hoarding on Bengaluru's Brigade Road. Rachna Aggarwal, CEO, Indus league Clothing Ltd, talks about the concept to domain-b's Aruna Rathod. |
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When did you last cheat on your shampoo? |
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 The strongest and most potent ingredient in customer relationship is communication. The kind of product communication can decide the kind of relationships customers have with brands, says marketing consultant Raj Halve |
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A brand is both an image and reality: Walter Vieira |
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 The great challenge in advertising is how to get into the customer’s brain — get there and stay there favourably, says management consultant Walter Vieira in an interview with Aruna Rathod |
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Advertising in the post-Google era |
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 Veteran ad man Ramanujam Sridhar, immediate past-president of the Advertising Club, Bangalore, discuses his concept of advertising and branding with domain-b's Aruna Rathod |
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‘Indian online advertising will grow tenfold by 2012’ |
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 Though online advertising is at a nascent stage in India, it is likely to catch on as it offers several advantages over TV advertising. Diaz Nesamoney, founder and chief executive of online video ad company Jivox, discusses the new medium with Aruna Rathod |
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Indian Retail: In all the sizzle, where's the steak? |
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If one were to go by the headlines in the past one year, Indian Retail has gone from boom to bust rather quickly, says Raj Halve |
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“A research person breathes through the blood of the consumer” |
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 Preeti Mascarenhas, chief strategy officer, Allied Media, talks to domain-b.com's Aruna Rathod on strategic planning. (View: video) |
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Making print ads interactive |
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 Technology has stepped in to bridge the ‘perception gap’ to deliver ‘printeractivity’ or ‘print + interactivity’ through clicks which could turn out to be the answer to the prayers of admen By Vivek Dev |
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The ignored marketing medium |
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For most marketers in India the potential of teleshopping as a marketing tool just doesn’t seem to exist, writes marketing consultant Raj Halve |
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The markets that we don’t see |
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There are markets of enormous size that we know of, but are not ‘aware’ of in the true sense, writes marketing consultant Raj Halve |
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WagonR mascot Mr WizeR comes to life |
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 In a first for the Indian automobile industry, a car brand will have its own mascot. Shashank Srivastava, chief general manager (marketing), Maruti Suzuki, talks to Aruna Rathod about WagonR’s new mascot. |
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Marketing: ignored niches |
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Tradition-bound thinking, not consumers, fail products that might have succeeded, says marketing consultant Raj Halve |
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The digital medium is the medium for the new-age consumer |
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 Harminder Kaur, chief strategy officer, Ignitee Digital Solutions Pvt Ltd in an exclusive interview with Aruna Rathod. |
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Recession fails to dent online advertising revenues in India |
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 The overall pie hasn't shrunk for online advertisers in India, but the rate of growth has. By Aruna Rathod |
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Social networking: customer service goes social |
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Some companies are using the explosive growth in online social networking to provide customer service and support through these sites. By Ian Jacobs, senior analyst, customer interaction technologies, Datamonitor |
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Time Warner-AOL demerger good for both companies, say analysts |
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 Time Warner's decision to spin off AOL bodes well for the Internet company as well as Time Warner, according to industry analysts, writes Mohan Kakanadan |
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Online, radio advertising wins the day for political ads |
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 The just-concluded Parliamentary polls had an unprecedented presence on the conventionally offbeat media like Internet and radio, writes Aruna Rathod |
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What would you pay to read this online? |
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 Can providing content online ever make money in its own right? London-based CNN correspondent Richard Quest, provides an insight |
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Marketers must promote internet advertising: Krishna Kumar |
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 Krishna Kumar, founder and CEO of media2win, says the belief that the net can be used as an extension to direct marketing is completely incorrect. Aruna Rathod. |
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‘Quality of feedback is the key’ |
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The importance of online advertising is growing steadily, especially as the recession hits other modes of reaching clients. Uma Sivakumar, head of online services for the web solutions provider Tribal DDB India, shares her views on the effectiveness of this medium with Aruna Rathod |
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Despite recession Chemmanur plans 60 jewellery showrooms globally |
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Chemmanur Fashion Jewellers, which opened its showroom in Raghuleela Mall, Vashi, Navi Mumbai on 15 February, is planning it big with five more stores in the Mumbai metropolitan region. Boby Chemmanur, its chairman and managing director, shares his plans with Aruna Rathod. |
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